Why Advertise in the Daytona Times?

Two reasons: First, Blacks are more likely to buy products that are advertised in Black media. And if you think about it, this really isn't so surprising. Like every other buying group, Blacks want to feel as though their dollar matters to the seller; as though they are being sought after like any other market group. Advertising in Black media and intentionally targeting this group results in seller penetration of a decidedly loyal customer base.

Second, the Daytona Times is the paper of choice for Blacks in East Central Florida. They read us to stay informed. After 27 years, we are the undisputed leader when it comes to covering East Central Florida's Black community - bar none. Real issues. Real news. Investigative reporting. And if you add to that an editorial voice that is widely respected for taking stands on matters of concern to its readership community, you'll understand why the people in this market read our paper, and why they'll see your ad.